Monday, February 17, 2020

Photography as Medium of Fact or Fiction Essay Example | Topics and Well Written Essays - 5000 words

Photography as Medium of Fact or Fiction - Essay Example Although photography has been seen with a veritable attachment to reality, the relationship of photography to art, notably painting and graphic media, has a long history. Changing concepts of art and practices of photography have drawn the urgency from earlier debates about their relative status, but the cultural issues concerning ways of viewing and constructing images remain of interest. The nature of the projected photographic image was known from early times, but the principles of the camera obscura, a term equally applicable to a darkened room or a small box, rendering the three-dimensional world in two, were explored in parallel with those of perspective during the 16th century. The developments of the next century in lens technology for telescopes and microscopes extended the experience of vision and produced improved and various versions of the camera. The demand for reproducible imagery of all kinds increased among the emerging professional and middle classes throughout the 18th century. The copper plate used for etching and engraving was not adequate for the long runs of impressions demanded and other means of picture production were sought. Modern photography shares its history with contemporary developments in graphic art, such as lithography, and the term 'plate' remains in use (Lewis, 2001). However, it may seem a further irony that, because of the c... For example, in 1933 this view had been expressed in a series of radio broadcasts by photographer August Sander, 'Even the most isolated Bushman could understand a photograph of the heavens-whether it showed the sun and moon or the constellations' (Sander 1978, p. 674). However, in the face of the rapid increase in global communications which has characterised the latter part of the twentieth century, we do need at least to ask to what extent the photographic image can penetrate through cultural differences in understanding. Or is photography as bound by cultural conventions as any other form of communication, such as language Yet despite such uncertainties we find that, 'Photography is nearly omnipresent, informing virtually every arena of human existence' (Ritchen 1990, p. 1). It is for this reason that we question: is it possible that our familiarity with the photographic image has bred our current contempt for the intricacies and subtle methods that characterise the medium's ability to transmit its vivid impressions of 'reality' Photography is regarded quite naturally as offering such convincing forms of pictorial evidence that this process of communication often seems to render the medium totally transparent, blurring the distinction between our perception of the environment and its photographic representations. However, we could not deny the fact that photography can also depict art. When photography is linked to art, does it mean it could also convey fictional aspect, which is quite far from reality. Thus, this article will seek to unravel the thin line of art and reality with regards to photography. Photography and Reality It is undeniable that the influence of photography through the years has been immense in influencing public opinion,

Monday, February 3, 2020

What do we mean by Online marketing Essay Example | Topics and Well Written Essays - 500 words

What do we mean by Online marketing - Essay Example oted within the traditional format of advertising, it is also not uncommon to see the advertiser promote the website and encourage the potential consumer to visit as a means of gaining further information with regards to the product. However, each of these approaches are only part of online marketing or Internet advertising. Ultimately, Internet advertising and online marketing is concentric upon providing web banners, mobile advertising within applications, ad servers, or other promotional marketing messages their delivered through websites that are not otherwise associated with the particular good/product/service that is being offered (Lambrecht & Tucker, 2013). From the brief list that is been provided above, it can definitively be noted that online advertising is a very broad sector that allows for an organization/firm/entity to direct their message to a specific demographic in a way that traditional advertising did not allow. For instance, if a particular company is attempting to market specifically towards individuals within a younger demographic, they will most likely target their online advertising to appear on websites that are frequented by individuals within this younger demographic. By means of comparison, if an older demographic is targeted, websites relating to products or services that individuals within this older demographic readily consume will be placed. One of the unique aspects of online marketing has to do with the fact that the advertiser can generate unique statistics with regards to the overall impact of the particular marketing tactic. For instance, as compared to a print advertisement or a form of marketing that is predicated upon blindly targeting a wide spectrum of the population, these specific level of engagement that can be had with regards to online marketing also allows for the marketer to generate unique usage statistics, click percentages, and the amount of time that individuals is viewing a particular page (Schulze et al.,